Achieving standout brand presence in a saturated national retail market

A global smartphone manufacturer based in China required sales and field marketing services to help it differentiate from competitors operating across Telco and Open Market channels in Spain. In a crowded landscape where all competing brands maintained promoter presence, the client sought to establish genuine brand recommendation and advocacy to guide consumers in their purchasing decisions.

Under a customised outsourced sales solution, Gi BPO restructured the promoter team and implemented store ecosystem management and competitor monitoring.

Key Results

The Challenge

The client needed to:

• Establish genuine brand recommendation and advocacy at retail locations in a competitor-heavy market
• Ensure that consumers received credible, value-driven guidance to influence purchase decisions

The Solution

We implemented a tailored BPO model with a dual focus:

1. Team and coverage restructuring
   – Full coverage analysis and reallocation of 170-person sales team
   – Optimal route planning and store visit frequency
2. Smart monitoring
   – Supervisor visits tailored by store type
   – Active store ecosystem tracking, including local dynamics and competitor activity
   – Continuous curation of brand visibility and positioning

The Impact

Workforce sustainability

• 170 promoters, supervisors, and coordinators
• 24-hour vacancy time-to-fill
• Seamless team integration

Brand positioning

• 95% store coverage
• Improved retailer satisfaction

Sales growth

• Improved Sell-Out
• Higher conversion rate

Learn how Gi BPO can support retail brands in competitive markets.