Optimising multi-site warehouse operations for Chinese e-commerce leader: deploying 200 FTEs for 110% efficiency with a unified BPO solution

A large Chinese e‑commerce retailer specialising in discounted online sales of branded consumer goods needed to improve large-scale warehouse operations across three mainland China locations. Specifically, it required specialist skills for high-complexity warehouse activities and rapid workforce scaling to meet the fluctuating operational demands of two major peak periods.

Gi BPO implemented a single outsourcing model for streamlined multi-site operations and rich peak management.

Key Results

The Challenge

The client needed to:

• Manage large-scale e-commerce warehouse operations across multiple sites (Huzhou, Xi’an, Zhaoqing)
• Hire large volumes of specialised warehouse talent
• Meet surging workforce demands during peak periods
• Deliver B2B & B2C, automated, manual, and human-machine collaborative operations

The Solution

We implemented full warehouse operations outsourcing based on two pillars:

1. Unified BPO model for all sites
   – 200 FTEs deployed over 3 warehouse locations
   – Integrated B2B, B2C, automated, manual, and human-machine collaborative ops
   – Flexible training and comp programmes for rapid peak ramp-up
2. Complete warehouse logistics ownership
   – Systematic inbound quality and customer return inspections
   – Stock placement/retrieval for maximised warehouse throughput
   – Sorting, verification, packaging for accurate end-to-end order fulfilment

The Impact

Single outsourcing model outcomes

• 200 FTEs deployed across 3 sites
• Improved control and integration of warehouse activities
• 11.11 Singles Day and Chinese New Year peak surges handled smoothly

Business impact

• Average operational efficiency +110% over client targets
• Peak individual monthly efficiency reaching +190% of target

Discover how Gi BPO can support complex logistics environments.